Questionnaire

Questionnaire: A questionnaire is a set of printed or written questions with a choice of answers, devised for the purposes of a survey or statistical study.The different types of questions that are framed in a questionnaire are open ended questions, close ended questions, matrix questions and contingency questions. To do a questionnaire you can do it by an email, a phone, electronically or face to face. The question should be in a sequence of the following:

• Questions should flow logically from one to the next.
• The researcher must ensure that the answer to a question is not influenced by previous questions.
• Questions should flow from the more general to the more specific.
• Questions should flow from the least sensitive to the most sensitive.
• Questions should flow from factual and behavioral questions to attitudinal and opinion questions.
• Questions should flow from unaided to aided questions.
• According to the three stage theory (also called the sandwich theory), initial questions should be screening and rapport questions. Then in the second stage you ask all the product specific questions. In the last stage you ask demographic questions.

An open-ended question is designed to encourage a full, meaningful answer using the subject's own knowledge and/or feelings. It is the opposite of a closed-ended question, which encourages a short or single-word answer. Open-ended questions also tend to be more objective and less leading than closed-ended questions

A closed-ended question is a question format that limits respondents with a list of answer choices from which they must choose to answer the question.Commonly these type of questions are in the form of multiple choices, either with one answer or with check-all-that-apply, but also can be in scale format, where respondent should decide to rate the situation in along the scale continuum, similar to Likert questions.

Examples:

Closed-Ended Question		Open-Ended Question
Do you get on well with your boss?		Tell me about your relationship with your boss.
Who will you vote for this election?		What do you think about the two candidates in this election?
What colour shirt are you wearing?		That's an interesting coloured shirt you're wearing.